Los Angeles-based rock trio THE PRIMALS – founded by vocalist/guitarist John Henry (also of Darkest Hour), bassist Chad Fjerstad (formerly of Dead To Fall), and drummer Andrew Black (formerly of The Explosion) – has shared a new video for the track “Hello Cruel World,” through a premiere at Louder Than War. The new video hits as the band announces November tour dates with Cave In and Helms Alee.

“Hello Cruel World” is found on THE PRIMALS‘ debut album All Love Is True Love, out now on Southern Lord. Featuring ten infectious tracks produced by John Reis (Rocket From The Crypt, Drive Like Jehu, Hot Snakes) and completed with cover art by Laura K. Giron, the band’s fuzzy execution is equal slabs ripping guitar heaviness and infectious pop sensibility on All Love Is True Love. Concocted by a seasoned group of thrashers with a historical backbone in the D.C. punk community, the disintegrated spirit of grunge rises from the ashes, revitalized in a new light.

The footage from THE PRIMALS‘ “Hello Cruel World” video was gathered during the band’s debut visit to Europe earlier this year.

See THE PRIMALS’ official video for “Hello Cruel World” at Louder Than War RIGHT HERE.

Stream All Love Is True Love HERE and see the prior video for “Fortune & Sons” HERE.

All Love Is True Love is out now through Southern Lord on CD, LP, and digital platforms, available at the US label webshop HERE, the European webshop HERE, and at Bandcamp HERE.

THE PRIMALS will join Helms Alee supporting Cave In on a West Coast US tour this fall. The tour begins in Houston on November 8th and runs through Dallas, Austin, Mesa, San Diego, Anaheim, Los Angeles, San Francisco, Portland, and Seattle through November 19th. Watch for additional tour dates to be announced.

THE PRIMALS w/ Cave In, Helms Alee:
11/08/2019 White Oak Music Hall – Houston, TX
11/09/2019 Club Dada – Dallas, TX
11/10/2019 Parish – Austin, TX
11/12/2019 The Nile – Mesa, AZ
11/13/2019 Soda Bar – San Diego, CA
11/14/2019 Chain Reaction – Anaheim, CA
11/15/2019 The EchoPlex – Los Angeles, CA
11/16/2019 Slim’s – San Francisco, CA
11/18/2019 Star Theater – Portland, OR
11/19/2019 El Corazon – Seattle, WA

For coverage of THE PRIMALS in The Americas contact dave@earsplitcompound.com and internationally contact lauren@rarelyunable.com.

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“Pity City” is the raging new track from THE PRIMALS — vocalist/guitarist John Henry (vocalist for Darkest Hour), bassist Chad Fjerstad (formerly of Dead To Fall), and drummer Andrew Black (formerly of The Explosion) — and their impending debut LP, All Love Is True Love. Consequence Of Sound is hosting an exclusive premiere of the new track as the LP nears release through Southern Lord.

THE PRIMALS‘ All Love Is True Love features ten infectious tracks produced by John Reis (Rocket From The Crypt, Drive Like Jehu, Hot Snakes). The band’s fuzzy execution is equal slabs ripping guitar heaviness and infectious pop sensibility, concocted by a seasoned group of thrashers with a historical backbone in D.C. punk community. The disintegrated spirit of grunge rises from the ashes, revitalized in a new light. The record is completed with cover art by Laura K. Giron. Fans of Wand, Ty Segall, Nirvana, and The Pixies, tune in.

With the premiere of the “Pity City” single Consequence Of Sound offers, “THE PRIMALS have an impressive pedigree, boasting a lineup consisting of current and former members of Darkest Hour, The Explosion, and Dead To Fall… The band is fronted by John Henry, best known as the vocalist of veteran metal band Darkest Hour. Musically, THE PRIMALS‘ music is a far cry from the melodic death metal stylings of Darkest Hour, but the band still brings some heavy riffing to their infectious brand of rock.”

John Henry explains, “This song originally came from a different project I was working on which was more electronic, using an old Univox drum machine and a bunch of layered synths and guitars. It stood out to me as more of a structured song than the rest from that session, so I decided to see if it would work with THE PRIMALS. Once Andrew added his version of the drumbeat and I heard it with Chad playing the driving bassline I knew it would work. This one is definitely more on the poppy/pretty end of the spectrum of the album, and the only track that features a synth part. Lyrically, this track is a good representation of the album title, All Love Is True Love, as it’s sort of a love song to everyone I’ve ever loved, even the ones who are out of my life. I think the last lines sum up the song fairly well: ‘Me and the ones I adore, I don’t believe there’s an end anymore, and we are nothing’.”

Crank THE PRIMALS’ “Pity City” early only at Consequence Of Sound RIGHT HERE.

Southern Lord will release THE PRIMALS‘ All Love Is True Love on CD, LP, and digital platforms on September 7th. Find digital preorders at Bandcamp where the track “Fortune & Sons” is streaming HERE, at iTunes HERE, and find physical preorder options at the label webshop HERE.

THE PRIMALS will support the release of All Love Is True Love with several record release shows on both the West and East Coasts, including a Los Angeles show September 7th, followed the following week by release shows Washington, DC on September 14th and Brooklyn on September 15th. The band will also join the legendary ’60s garage rock act The Sonics at the newly-announced kickoff party for the return of The Power Of The Riff, November 17th in Los Angeles. Watch for new tour dates to be announced in the weeks ahead.

THE PRIMALS Live:
9/07/2018 Hi-Hat – Los Angeles, CA *record release show w/ Prissy Whip, Death Crux, Fraude, DJ Tuna [info]

9/14/2018 The Pinch – Washington, DC *record release show w/ Despite Despair, Rat Infested [info]
9/15/2018 El Cortez Safari Room – Brooklyn, NY *record release show

11/17/2018 The Echo – Los Angeles, CA @ The Power Of The Riff kickoff party w/ The Sonics [info]

For review copies of All Love Is True Love and interviews with THE PRIMALS in The Americas contact dave@earsplitcompound.com and internationally contact lauren@rarelyunable.com.
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